Mobile marketing is an advertising strategy used to promote and sell products and services to people who are mobile or use mobile devices
The concept behind mobile marketing is simple; you provide a valuable service or product, and there will be significant monetary reward for those who purchase it.
Since many consumers make purchases using their phones, companies have realized the potential as well as the need to advertise through this channel.
Mobile marketers focus on creating messages that keep users engaged and interested enough to read between its ads and screens.
These messages are called coupons, specials, deals, newsletters, and so forth.Common examples include text message offers to pay off something they’ve already paid for, such as a movie ticket or gift certificate, but any deal seems like it could become a coupon.
They also create promotional material that falls into different categories (images, videos, news articles), which they insert onto other websites and applications. These inserts draw attention to the site or application and sometimes lead readers or subscribers to request additional materials via banner ads.
Marketing professionals use mobile marketing to reach consumers who are actively looking for product information and purchase decisions
The most effective mobile marketing campaigns seek to attract users through viral sharing. This helps increase the likelihood that those individuals will consider your business’s products or services once they have learned about them from someone else.
The goal of mobile advertising is to get smartphone-using customers aware of your brand through personalized, interactive advertisements. More often than not, these ads promote specific products or services.
To achieve this goal, you can place ads in front of potential customers via app stores or online websites. You also can pay per click (ad placement) or display an advertisement directly on your website.
Types of mobile marketing:
The four main types of mobile marketing are public relation, promotional, advertising, and educational
There are several different ways to use mobile marketing to promote your business. One of the most popular is through Public Relations (PR).The goal of public relations is to tell stories about your company and products using news articles, blogs, social media, and other forms of journalism. By partnering with journalists and content providers, you can also get exposure to your target audience under one umbrella scheme.
Another way is through paid promotions or sponsored apps. With these, you pay for an opportunity to advertise in someone else’s app or site. You can go into it blind without any funding, but with limited resources.
Educational mapping is another form of mobile marketing that allows customers to learn more about what they need to do to achieve their goals. This type of map serves as both an advertisement and education method.
You create different routes or walks that lead from where you are to where you want to be physically by how many steps each route takes you. Then you charge people money to download a map with instructions for a specific location. By doing this, you can open up new locations anywhere you like.
Use mobile marketing to promote new products and services
More and more people are turning to their phones instead of running out to look for a newspaper, magazine or laptop when they have a need to know something.This is becoming increasingly popular, which means there are now hundreds of different ways to reach customers through these mobile devices.
News organizations can take advantage of this by creating apps that feature news articles and topics going into detail about how to motivate readers to purchase.
Some good examples include Fortune Magazine, USA Today and The Huffington Post.
More businesses should consider using mobile marketing because it allows them to offer special deals and coupons so that people do not have to leave their houses to make a purchase.
Mobile marketing also helps with customer service as companies learn from each other’s success and create better messages and ads. This saves money in the long run and increases reader loyalty.
Create a mobile marketing plan
Having a detailed mobile marketing strategy is important to understand if you are going to successfully market your business through mobile means.
It’s crucial to have a basic understanding of smartphone usage, design concepts, software programs, hardware requirements, networking principles, social media platforms, and product development all in order to achieve success with this method of advertising.
You also need to understand that testing things out is part of the process. A lot of people get stuck looking at apps instead of thinking about the consumers who use them. It is essential to evaluate how successful your efforts are so that you can continue making them or develop new ones.
To help yourself or your company learn more about mobile marketing, start by measuring your results. Try using Google Analytics to measure online traffic from smartphones and other mobile devices.
Find a partner or partners
Although marketing through mobile devices is becoming more common, it’s still in its infancy.
You will want to find a partner or partners that are willing to work with you on your mobile marketing campaign. You can always do it alone, but you won’t have access to resources or expertise.
A good partner will help you assess your current needs and implement strategies to reach new customers and expand your business.
Examples of partnerships include:
- Sales promotion – individuals, companies, or teams can promote their products by working with partners to run promotions and special offers. Special messages can be sent between people via social media or emails to motivate purchases. Promotions can end up being big discounts or free items.
- Sponsored downloads or reviews. This works well for apps, as many users download apps directly from app stores. People can also be invited to review apps via blogs or other sites.
- Digital sales; ads delivered right to the user’s device. The concept is that the user has already expressed some level of interest which motivated them to visit the ad or product page. At the bottom of an article (or similar layout) there would be an option to sign up for coupons or buy products using discount codes shown in text ads or relevant-looking images.
- Interactive advertising. Like promotional videos, most people respond positively to visual content. Signups can be increased if email lists are used.
Set goals
If you’re considering investing in mobile marketing, do so to achieve revenue-driven business objectives. You can either invest in your brand or try out new products and services to further expand your audience reach.
Broaden your audience base by introducing different apps that promote content specific to your niche. This lets them compete against one another for customers. Want to increase sales? Then advertise through mobile networks because people who buy via their phone are likely more willing to purchase than those who call.
Manage member profiles easily with promotional codes supplied by your network. Letting members sign up straight from the app takes less effort and love than calling someone once to ask if they want to join.
Automatic enrollments save time, which is worth it, especially when spending money on advertising.
Design a campaign
Creating an effective mobile marketing strategy starts with understanding your audience and company objectives.
Who are you trying to reach with your message? Who is your target market? Why should they care about your app or brand?
Rankify, for example, focuses its advertising efforts on designers and developers. Its tagline is “Become the hero of your own story” and it aims to inspire and motivate using social media posts.
By creating engaging content and offering prizes such as free apps, software licenses, and PayPal cash, Rankify was able to attract and maintain the attention of tech enthusiasts.
Create a mobile responsive website
With mobile marketing, you can reach more people in your local area. Rather than relying on traditional advertising such as newspapers or television commercials, you can create an interactive way to spread information about new products and services.
You can place ads through social media sites or use location-based apps so that consumers can find what they are looking for. By creating a web presence, you have access to millions of potential customers.
Mobile marketers usually work with other members of the business team to put together deals and promotions for consumers. There are several ways to go here; consult with your agency/team leader to figure out which method is best for you.
