Let’s deep dive and understand the above Digital Marketing techniques

Social Media Marketing (SMM) 🗺️

Social media marketing is a form of internet marketing that involves the use of social media platforms to promote a product. It is an interactive approach in which companies can communicate and build relationships with their customers through social media.

Social media marketing is becoming increasingly popular, and it has grown in importance since the year 2000. This type of marketing focuses on using social networks to reach potential customers and pass information about your company or brand on to their friends, followers, or viewers.

I would say SMM is the most effective and easiest way to get into DM.Social media marketing channels help your brand get visibility and promote your content to relevant audiences based on interest and preference, which will help you gain traffic and generate leads and increase customer base for your business.

Some channels you can use for social media marketing include:

1. Facebook
2. Twitter
3. Instagram
4. Pinterest
5. LinkedIn
6. Snapchat

Search Engine Optimization (SEO) 🔍

Do you ever go to the second page of Google search in search of anything that you have been looking for? Rarely, you do so, or may not. This is exactly what search engine optimization is all about. It’s a process where you optimize your site to rank higher in search engines.

Best part of SEO is you get free traffic,attract viable customers and reduce your overall ad spend. In the long run, right SEO will fetch you 100X more return than your regular paid ad campaigns.

You can enjoy higher ranking and generate qualified traffic if you follow below techniques which include:

On-page optimization: 

This method is where you optimize your website / blog with keywords to match the search intent of the users. Every bit of optimization happens on your website, on your pages and posts based on keyword research. Hence, it’s called on page optimization.

In simple terms, you are writing content for users who are looking for answers in the search console.

Off-page Optimisation: 

This method involves optimization techniques which happen outside your website boundary hence it’s called Off-page optimization. There are many external factors which help your site get a higher position in SERP (Search Engine Results Page). Factors like backlinks, dofollow links, social signals, right article mentions from authoritative websites or domain experts.

For example, if you leave a rotten mango along with fresh mangoes, after a few days the rest of the mangoes rot. Similarly, if your website is linked with junk, spammy websites it’s an uphill task to rank higher. On the brighter side, if your sites get linked with quality sites which have better ranking and are authority sites (sites which have carved a niche for themselves and has good traffic and are trustworthy sites) you will notice your sites get a boost in SERP ranking.

Technical SEO:

This method involves optimization of codes in the website’s backhand. We built your website with several codes, CSS (Cascading Style Sheets), structured data. Restructuring of these resources will boost up your site speed, which has become a very important ranking factor for Google.

Content Marketing 🗒️

Content is the KING,there is no denying this. I would say a good content plan will help you solve all your major challenges. Content marketing involves creating pieces of useful content by the following means:

Blog article which can give you useful information and it adds value to someone who is trying to consume that content.

Infographics are a combination of information and graphics put together in a well-structured manner.

Ebooks are a great way to put across a long form of content piece, which is educative and shareable with your audience  in exchange for customer data. In fact, what you’re reading here is content marketing 😋. 

Email Marketing 📧

One of the cheapest and fastest ways to communicate with your audience is through emails. Gone are those days where you used to collect emails and send mass mails to the audience.

Let’s talk Email marketing 2.0, this is where it gets exciting and you can send customized emails as per users preference and his intent. Emails are used to promote special offers, content, video messaging, and rich media content (audio + visual content). Emails can be shared with users based on how many times they have interacted with your previous emails, hence avoiding sending unnecessary emails to those who never read your emails. 

Some of the most common email marketing mails which industry practices are :

1. Welcome emails 

2. Abandon cart emails

3. Promotion emails

4. Informational emails

5. Newsletters.

Affiliate Marketing 🤑

This form of marketing involves promoting someone else’s products and services to the audience and they end up buying services/products through your links you get a share and you end up making commission with it.

These commissions sometimes can be a one time or recurring commission. It’s a great way to get eyeballs to your product and services through affiliate marketers who will do all the hard work for you to push your product/services for which they earn commission which can range between 5% to 90%.

Influencer Marketing🕺

Influencer Marketing is the fresh approach to connect with potential targeted audiences through people who have good followers on their social media channels. It’s the new rage among the brands where they can make brand connections through these influencers. It also helps in creating viral buzz among the brand.

There are 5 types of influencers: 

1. Nano influencers: 1k–5k followers.
2. Micro influencers: 10k followers and above.
3. Mid-tier influencers:50k followers and above.
4. Macro influencers: 500k followers and above.
5. Celebs/Mega influencers–1 million and above.

Inbound Marketing 🚀

It’s part of content marketing strategy where you attract your customers through a valuable piece of information and establish your authority and engage with the audience by sharing deep insights and build conversations from there.The information you put forward to your users should be extremely relevant and useful it should not only capture user’s attention but also build a tremendous trust between your brand and the end user. 

In short, you are building a lead sucking magnet with the right content, seo and social media strategy. 

Paid Content Marketing 💸

The easiest and fastest way to reach desired audiences is to pay and promote your content with the help of other companies who can convey your brand message. It’s also called sponsored content, where publishers create content on your behalf and promote your brand to a selective audience. 

There are multiple ways you can promote your brand through paid content partnerships such as influencer marketing,where brands pay influencers to create content and that content is promoted to their audience.

Native content is another form of paid content where brands create content and ask publishers to plugin into their existing content so that the content fits naturally within the ecosystem. 

Search Engine Marketing (SEM) or Pay per click (PPC) 🌐

Search engine marketing alternatively is called pay per click advertising. In simple terms, you pay search engines like google.com or yahoo.com to showcase your ads to highly motivated users who are searching for specific keywords.  It’s one of the most effective ways to target the users who you intend to sell your product/service and grow your business effectively SEM is highly dependent on keyword target phrases and these platforms work on a bidding system where you place bids on keywords and audience. In simple terms, you purchase ads on search engines to drive relevant audiences to your website.  

Video Marketing 📹

When a photo can tell you 1000 stories, a video can tell you the story, which can build excellent rapport between your brand and the customer. An unforgettable visual experience will help build a long-lasting relationship and a repeated video content series cements your relationship with the end user. Video marketing can be as simple as you turn on your front – facing camera and starting to interact with your audience. Video marketing is used in multiple ways:

1. Creating educational content,
2. Company brand videos,
3. Testimonial videos,
4. Product-based videos,
5. Vlogging
6. Explainer / how to videos.

This is the tip of the iceberg conversation we are having here. Creativity has no boundaries. Now pick up your phone and start shooting videos 😉.

Push Notification Marketing 📤

It’s a method of advertising where you reach out to customers through web browser notification or app to capture user attention span.It’s a powerful and underrated tool which most brands tend to ignore. This marketing technique gives you assurance to re-engage with your audience. There are two forms of push notifications.

1. Web push notifications: 

Users receive notification when they opt in for notification through the browser. 

     2. Mobile app push notifications:

Users receive notification when they install a mobile app on IOS or android devices.

It’s an effective way to increase audience engagement and conversions, improve brand consistency and monitor actionable insights. It’s a cost — effective way to reach out to your audience.

AI Chatbot Marketing 🤖

AI has advanced to an extent where you no longer need a fellow human to respond to a human queries. Chatbots are in market for sometime now, however, year 2020 we have witnessed chatbots are much more than regular stupid bots and are more human than ever. Thanks to NLP ( Natural Language Processing ) which understands your messaging and chatbots can respond like a human. 

Chatbots for business can help address most common questions which users have when they land on your website, thus keeping users engaged and connected.

Online PR Marketing 📢

Online PR functions very similar to your regular Public Relations agency, the only difference is the online PR will help you get eyeballs and brand visibility.Online PR extends traditional public relations (PR). It is the process of developing, executing, and monitoring communications strategies focused on gaining visibility for a client’s product.

Like traditional PR, online PR relies heavily on earned media, which includes press releases, news articles, search engine optimization (SEO) through content publishing across multiple high — authority publishing websites and link building, social media marketing, influencer marketing. Digital PR helps you to boost website ranking, improve traffic, gain viable backlinks and increase eyeballs for your brand across the right audience set when executed thoughtfully.

Instant Messaging Marketing 💬

Let’s admit that the current generation audience is impatient and would like to be communicated at lighting pace. With ecommerce on the rise and with gen-Z users growing day by day, users like personalization and instant messaging platforms like Facebook Messenger, WhatsApp messenger can make this happen with no sweat.

Instant messaging has seen an increase in usage over the years. Over 3 billion people worldwide used IM services in 2017, which is more than double what it was in 2012. This makes it a great tool for companies to use and market their products and services.

In terms of open rates, in 2020, the average open rate across all industries is 21.3% while instant messaging has an average of 86%. Through instant messaging, consumers can easily share photos, videos, links, or other content with their friends without having to be on messenger all the time. This opens up an opportunity for brands to share content in real-time that is relevant to what their target audience is interested in and has shared with their friends.

Instant messaging marketing helps with higher open rates and click rates, better engagement than email marketing, options to personalize messaging to customers. It’s a no-brainer to not have instant messaging marketing services in your marketing arsenal.

Mobile Marketing 📱

Mobile marketing is advertising products or services through mobile devices. Mobile marketing is a marketing strategy with the end goal of driving sales, awareness, and customer engagement. It encompasses a range of activities, including text messaging, mobile websites, and mobile landing pages.

This marketing technique has become very popular, as it allows companies to engage with potential customers who are always connected through their smartphones. Mobile marketing is no longer just about pushing messages to your audience. It is about unlocking value from your existing assets and building a memorable brand experience.The goal is to provide content and services that are tailored for mobile devices in a way that is engaging and interactive.

In 2015, Google announced mobile – responsive sites would help in boosting search rankings basis of the mobile responsive nature of the website. Hence,its imperative that you focus on building a mobile first plan.With 5G technology, the number of mobile users will grow exponentially. From 2016 to 2021 the mobile users have jumped from 2.5 billion to 3.8 billion users. It is the right time to plan your mobile marketing strategies if you are running a business of any scale.

Audio Marketing 🎙️

Audio content strategies may not be new, but they’re becoming more popular. In 1919, WWJ – America’s first commercial radio station – started broadcasting and brands were soon vying for the ear of the people. But it wasn’t until a little later in life – around WWII or so – that audio-based campaigns became a thing.

Audio marketing has exploded in popularity in the last few years. While it might not be as traditional as print or video, it is still very effective. Audio marketing is another way to connect with your customers. It is more personal than traditional advertising. Audio can promote content on your website, to advertise products, to educate, to connect with your customers on a deeper level, and to help establish your brand.

Audio Marketing is an affordable way to reach out to your customers. You can create podcasts, audiobooks, or even just audio files that can be downloaded or listened to on your website or on your phone. Audio marketing has been an important part of your marketing strategy in 2021. Audio marketing is the future of marketing, and it’s time for brands to embrace audio to provide interactive and immersive advertising.

Here are some of the different audio marketing options you can try out in 2022:

Podcasts:

A podcast is one of the most popular types of audio marketing. It helps you connect with your audience with ease. This is because the audience can listen to the podcast at their convenience. You can create podcasts that focus on your products or services and that advice to your audience.

Audio Articles:

These are articles with an audio background. These articles are mostly used for educational purposes. – Audiobooks: Audiobooks are used for entertainment purposes. You can use audiobooks to narrate your stories or even create an audiobook of your own.

Voice memos:

These are an effective way to communicate with your audience. You can use them to communicate with your customers. You can use them to read out the information needed to be communicated.

Podcasts and audio grams are fast becoming a booming part of audio marketing. Brands can reach their intended audience more than ever before by appealing to them through a personalized audio experience. 

VR Marketing 🥽

Virtual Reality marketing is the newest and most immersive form of marketing that companies can use to attract and engage with consumers.VR marketing is a new way to market products. If you want to promote your product or service in a more immersive and engaging way, then VR marketing is perfect for you.Companies who invest in VR marketing will find it as an excellent opportunity to make their brand stand out from the crowd.

The increasing popularity of virtual reality may be the most important marketing trend of the year. Virtual reality marketing is the next frontier in advertising, marketing, and customer experience.

Deloitte has predicted that by 2021, majority of brands will use virtual reality at conferences, trade shows, or product demonstrations. Like any marketing trend, there are benefits to using virtual reality, and there are notable challenges. While the technology is still in development, virtual reality marketing will impact the way we develop, distribute, and engage with the consumer. Benefits Virtual Reality Marketing is an immersive environment that lets consumers experience products realistically. Immersive environment – VR allows consumers to virtually “experience” products and

AR Marketing 👓

Augmented reality marketing is a form of marketing where virtual images and contents are overlaid in the real world. Virtual reality marketing is a marketing approach that uses virtual reality and is a form of digital marketing and advertising.

It also known virtual reality advertising and marketing as augmented reality marketing. The type of marketing that enhances the real world environment with sounds, we classified graphics and other sensory input that enhances the experience for the consumer as virtual reality marketing.

The consumer wears a headset and uses special software to engage with the virtual reality world. Virtual reality marketing is a fresh addition to the marketing industry and is currently being tried and tested by many companies.

Conjointly, the Virtual Reality (VR) and Augmented Reality (AR) markets are expected to grow exponentially in the coming years. Actually, IDC research shows that revenues from the Virtual Reality and Augmented Reality markets will skyrocket from $5.2 billion in 2016 to $162 billion in 2020.

PWA Marketing 📲

Progressive Web Apps (PWA) is a new web platform technology that allows you to create fast and reliable mobile experiences. PWAs are based on existing web technologies and can be distributed through the app and web stores. They work with every major browser, and they’re browseable even when offline. Progressive Web App can generate more revenue for businesses.

The concept of progressive web apps (PWA) is relatively new and is considered being a part of the new web movement. Progressive web apps provide the best of the web and the best of the native experience. They load instantly, even in uncertain network conditions. They are secure, always up-to-date, and take advantage of the device hardware to provide a native-like experience. These are just some of the features that are making progressive web apps one of the most popular topics in the market. Although the concept is relatively new, progressive web apps are already growing in popularity.

The concept of PWA marketing is to have a website that can be viewed on any device. It can be viewed on desktops, laptops, tablets, and even mobile phones. With this, people can access your site or app at any time. They can also view the content of the site even when they are offline. This is ideal for people who are always on the go. When you have your app or website, you can make use of PWA marketing. This is because it can improve your site’s performance. It also improves the accessibility of your site to people.

With PWA marketing, you can be sure that site will be accessed by people without having to install an app. This is because the site will be added to the home screen of their device. This will make it easier for people to access the site.

Companies like Twitter, Flipkart , BMW, Starbucks have already adapted PWA and have seen a massive jump in customer retention due to fast loading sites

Neuromarketing 🧠

What is Neuromarketing? A basic definition of neuromarketing is using research on the human brain to gain insight into consumer decision-making. More specifically, it is the use of neuroscience technologies to understand what influences consumers in their purchase decisions. This includes the use of brain imaging techniques, electroencephalography (EEG), and magnetic resonance imaging (MRI).

Neuromarketing research can show marketers how their advertising campaigns are being viewed by consumers. Marketers have become increasingly interested in neuromarketing because it allows them to determine the effectiveness of a marketing campaign before we make a purchase.

Neuromarketing research has been used for several purposes, including:

1.Determining which ads or commercials a consumer is most likely to see.

2. Determining if a consumer will remember an ad or commercial after having seen it. 

3. Determining if a particular ad or commercial will be more or less effective based on the gender, age, income or any other factor of the consumer who is viewing it. 

4. Determining the attractiveness of different types of advertising appeals

5. Determining which parts of an advertisement or marketing campaign are most effective

6. Determining which factors influence purchase decisions

7. Determining the emotional responses of consumers to different marketing stimuli

8. Determining which parts of an advertisement or marketing campaign are most effective.

A typical neuromarketing study will comprise having a group of participants watch a 30-second television commercial. After the commercial has ended, we will ask the participant to answer questions about his or her impressions and reactions to the commercial. We can then correlate this type of information with the actual words and images used in the commercial.

As you can see, this is just one of many ways in which marketers can use neuromarketing research. There are other uses for this type of research as well. One of the more interesting applications of neuromarketing is to use it to help create advertising campaigns that will have the highest “stickiness.” In other words, advertising campaigns that will have the greatest ability to make a positive impression and stimulate a strong emotional response in a consumer.

Importance of Digital Marketing for Businesses

It is the future of business. It’s how people connect with businesses today, and it’s the key to success. If you’re not using DM strategies, you’re missing out on a big opportunity. These strategies can help businesses reach a wider audience more easily than ever before, and that’s a big advantage. Make sure you have the right tools in place to help you promote your business online – this includes website design and SEO services. There are many different strategies you can use, so find one that works best for your business. DM is the future of business, and business owners who don’t use digital marketing strategies are at a disadvantage.

1. You can focus your efforts on only the prospects most likely to purchase your product or service.

If you’re serious about digital marketing, then it’s important to focus on the right target market. There are different channels and tools that can help you reach out to your target audience in a more effective way – while also measuring results. Maybe email marketing is perfect for reaching out potential customers who might be interested in your product or service. Additionally, social media campaigns can connect with potential buyers directly through online platforms like Facebook and Twitter. By doing all of this, you’ll increase the chances of converting them into customers!

2. It’s more cost-effective than outbound marketing methods.

It’s is more cost-effective and effective than traditional marketing methods, like advertising and PR. In fact, digital campaigns can result in higher brand awareness, more market share, lower customer acquisition costs (CACs), increased customer lifetime value (LTVs), as well as reduced marketing spend overall.

3. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

Online marketing has evolved to such an extent that it can be used by small businesses as well as big ones, in order not to fall behind in the race for market share. It allows you to target your specific customer base and engage with them in a meaningful way. This gives your brand an edge over those who don’t use DM strategies; they are left at a disadvantage when it comes to reaching potential customers online.

4. Digital marketing is measurable.

DM is all about tracking and measuring the effectiveness of your campaigns in order to identify their success. This way, you can make necessary changes that will result in better customer engagement and increased business profits. Henceforth a measurable form of marketing that’s highly effective in achieving its objectives.

5. It’s easier to adapt and change a digital marketing strategy.

Its is the perfect way to reach your target market and promote your business in the most effective way. Thanks to technological advancements, it has become easier than ever to develop an online marketing strategy that works. There are a variety of digital channels you can use – email marketing, social media campaigns, website design and more – each of which has its own benefits and advantages. To be successful you need to be constantly evolving your plan so that it always keeps up with changes in the market landscape. By doing this, you will ensure that your strategies are as relevant as possible for both you and your customers..

6. Digital marketing can improve your conversion rate and the quality of your leads.

Its is an essential part of any online business. It helps you reach a wider audience, track your website’s traffic and conversions, and convert leads into customers more effectively. By using channels like email marketing, social media campaigns, PR efforts etc., you can boost your business’ growth potential in a cost-effective way.

7. You can engage audiences at every stage with digital marketing.

Its a is the perfect way to reach customers of all ages and at every stage of their buying journey. By using email, social media, PR strategies etc., you can engage your target market in a fun and engaging way. You can also cater to various interests of your audience with content that appeals to them on an emotional level. This gives you better chances of converting leads into sales and boosting brand awareness in the long run.

Ethics of Digital Marketing – How to stay compliant with regulations

Digital marketing ethics encompass the principles of responsible digital engagement with consumers. Businesses must adhere to regulations governing digital content and advertising in order to ensure compliance with ethical guidelines.

There are many different types of regulations that businesses must follow, including those governing data protection, privacy and child safety online. Failure to comply can result in fines from regulators or even loss of business licenses. Further guidance on ethics can be found at sites such as the Interactive Advertising Bureau’s (IAB ) Code of Ethics for Online Behavioral Advertising and the European Interactive Digital Advertising Alliance’s (EDAA) Code of Conduct for Online Advertisers.

What are some of the ethical considerations in digital marketing?

It is a practice that uses electronic channels to reach, engage, and activate customers. There are ethical considerations because it often involves tracking individuals’ online activity and collecting data about them. This information can be used to target ads and sell products or services on behalf of businesses.

Additionally, it can influence people’s opinions through targeted content distribution channels like social media. Therefore, digital marketers must always keep users’ privacy concerns in mind when working with sensitive data (e.g., personal information such as addresses).

Digital marketers must also be aware of the different types of marketing communication they are using. For example, digital ads are considered to be invasive because they track people’s behavior across multiple websites. This type of data collection can reveal sensitive information about an individual, such as their political views or religious beliefs.

Additionally, some forms of paid social media advertising may violate antitrust laws if it harms competition. As a result, digital marketers should make sure that all their campaigns comply with applicable regulations and guidelines.

How do you stay compliant with regulations when conducting digital marketing?

One way to stay compliant with regulations when conducting digital marketing is to make sure that all your activities are authorized and registered with the relevant authorities. You can also ensure that you are using appropriate online channels, technologies, and platforms that comply with local laws and regulations and also closely monitor how your campaigns are impacting users’ privacy. If you notice any deviations from acceptable practices, you can take corrective action quickly to ensure that your campaigns comply with relevant regulations and guidelines.

In addition, it is important to remember that some practices may be considered unfair or predatory if they are used excessively or unfairly. This means that you should take steps to ensure that your campaigns are fair, transparent, and non-abusive. Finally, always keep in mind the importance of user feedback when planning and executing your digital marketing campaigns. By using customer data wisely and listening carefully to feedback from users, you can make sure that your interventions have a positive impact on users’ experiences.

What potential risks does digital marketing pose for business?

Some potential risks associated with DM include:

Data abuse: Misuse of customer data can lead to inaccurate marketing decisions and decreased customer loyalty.

Cross-channel brand confusion: Accumulated data from different marketing channels can result in a confusing or inaccurate view of the company’s overall image.

Failures to adapt to changing technology: If your strategy does not take into account changes in technology, you may find that you are unable to keep up with competitors.

Damage to brand reputation: Negative publicity due to digital marketing mistakes can have a significant negative impact on a company’s overall image.

Ignorance of the law: Digital marketing campaigns that break the law can lead to legal penalties and damage to a company’s reputation.

Digital Marketing advantages

It has numerous advantages over traditional marketing techniques. Perhaps the most obvious benefit is that it is much easier to track and measure than traditional methods. With DM, businesses can track every interaction a potential customer has with their brand, making it easy to see what is working and what isn’t.

Another significant advantage is that it is much more cost-effective than traditional marketing techniques. With digital marketing, businesses can reach a far larger audience for a fraction of the cost of traditional methods. Additionally, it can be targeted much more precisely than traditional methods, ensuring that businesses are only reaching those potential customers who are most likely to be interested in their products or services.

Finally, DM is constantly evolving, which means that businesses who use these techniques can stay ahead of the curve and be at the forefront of the latest trends and technologies. This can give businesses a major advantage over their competitors who are still using traditional marketing techniques.

Digital Marketing disadvantages

It has a number of disadvantages that should be considered before investing in this type of marketing. One of the key disadvantages is the high cost of investment. In order to be successful, businesses need to invest a significant amount of money in developing a strong online presence. This can be a prohibitive cost for many small businesses. Another disadvantage of it is the time commitment required.

Digital marketing is not a quick or easy fix, it takes time and consistent effort to see results. This can be a challenge for businesses who are already stretched thin and don’t have the resources to invest in a long-term strategy.

Finally, it can be a risky investment for small business owners. Because it is a relatively new field, there is a lot of uncertainty and change. What works today might not work tomorrow. This can make it difficult for businesses to plan and budget for their digital marketing efforts.

Despite these disadvantages,its a powerful tool for businesses that are willing to invest the time and resources required to be successful. When used correctly, it can help businesses reach a wider audience, build brand awareness, and generate leads and sales.

Conclusion :

In this blog, we have looked at what digital marketing is and how it’s crucial to the growth of businesses all around the world.If you have any questions, please do not hesitate to contact us dmqna365atgmaildotcom

While I understand it’s difficult to dive into a new concept like this, and I hope that I was able to help you learn a bit more about DM and how you can use it to grow your business of personal brand. If you have any other questions, please don’t hesitate to connect with me. I’m always around. Do drop your queries in the comment section below.Thanks for reading!

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